By Sandra L. Shullman, PhD and Randall P. White, PhD—

You will need to make a very significant behavioral change at some point in your career.

That’s not a fortune cookie, it’s a scientific fact that calls for a scientific solution: executive coaching.

Coaching is a science? It’s a social science. And a strategic approach to coaching in your business will benefit from a serious psychological perspective.

These days, anybody with a pensive gaze can be a coach, as more and more former CEOs, sports coaches, motivational speakers and real estate agents hang shingles and tout their skills as “confidante-advisor-antagonists” to hard-charging executives.

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